International Digital Fashion Week Designers – Volume 3
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JOANNA LIM
Tell me a bit about your brand.
I started the brand when I graduated in 2017 with my graduation collection, Basadung (https://joannalsm.com/pages/chapter-1-basadung). The collection revolves around the theme of facial modification/identification which is what my brand focuses heavily on. To me, every collection that I create, tells a story.
A Story in every collection.
In a world consumed by mass production, JOANNALSM hopes to break the mold by being a house of custom, avant-garde looks. Furthermore, these books seek to embody the distinct style of every wear. In each collection, you witness the fusion of art and fashion which is constantly challenging the norms of texture, technique, and form.
INTERPRETATION. INNOVATION. IDENTITY. This a statement that I stand by. One should constantly upgrade themselves through various perspectives of interpreting a subject, and break boundaries by innovating and inventing new ideas and concepts. But ultimately, still staying true to your own background and beliefs.
I aim to push the label’s boundaries whilst staying retrospective – always seeking that inner identity; a call from within to be different yet true to oneself. I am constantly taking inspiration from every little thing that surrounds us. Deconstructing and reinterpreting it based on our own definitions, and therefore rewriting the story that best fits. With every handmade piece, JOANNALSM encapsulates a story; one that is only and fully yours.
What’s the story behind this collection? What inspired it?
This mini-video series consists of a mixture of 2 collections – Layered Imprint & Oriental Punch.
The video started off with an oriental series shot at Gardens By the Bay – a fusion of traditional garments, detailing modernized silhouettes. Complemented with feminine floral prints. The silhouettes in this collection add lightness to the sophisticatedly-colored and printed outfits. The fabrics used were light yet structural enough to highlight the shape of a woman’s figure.
Prints are inspired by a combination of Juniper trees & berries and one of the twelve symbols of sovereignty as appeared on the five-clawed dragon robes of a Chinese imperial authority figure — seaweed. The hand-drawn print represents the youth or evergreen and purity, which is a noble symbol of the emperor’s leadership.
The video further extended to the 2nd collection which was shot in the Pinnacle, at Duxton. Layered Imprint is a ready-to-wear collection that focuses on the keyword – “identity”. Textile manipulation such as laser cutting techniques and hand-sewn techniques was used to create a crafty yet edgy style that is later on completed with a series of digital prints and crystal embellishments.
Like your own identity, the specific placement of crystals was meant to create the DNA molecule while the hand-sewn thread acts as the bond between each atom.
The collection features a balance between what’s new and old. There is a style of playfulness (sport chic) as depicted by the colors in contrast to black and white. The fabric has been carefully selected with soft and structured fabrics, sheer and opaque fabrics chosen specifically to complement one another.
I have also included a series of face mask collections that was created to give wearers matching masks to complete their outfits for a day out.
What role do you think social media plays in fashion today?
A form of connection and communication.
Many fashion brands use social media for advertising and to engage their target market or potential customers. The saying “Picture (videography as well) speaks a thousand words”, stands true. Images help to capture one attention – either a form of disgust, pleasure, inspiration, rage, etc. But it definitely connects everybody around the world. We do not necessarily need to speak each other’s languages because images are able to do so at the speed of light – they are in fact the world’s most powerful common communication tool.
Social media provides valuable and shareable information and these can be easily conveyed.
POOJA NANIKRAM (GÜVEN)
Güven means confidence in Turkish and that defines the brand as a whole.
Bold but never boring, Modern but never monotonous, Quirky but never quaint.
Güven is a one-stop menswear fashion premium brand that brings the best bespoke style designed for every man.
The brand strives towards quality and uniqueness above quantity.
From minimalistic to prints, to bold colors, the brand evokes a sense of confidence and distinctiveness in every design crafted. Using only the finest quality fabrics to cultivate flawless pieces, Güven aspires to tell a story behind every style.
Worn by men, loved by women because confidence is always in style.
I have always been very intrigued by the different cultures around the world. Hence, my love for traveling! Each culture has its own deeply rooted history, tradition & pride that is unique.
Similarly, I have always been drawn toward the bold, bright colors of Ankara. Its significance can be understood by the fact that African women use these prints as a means of non-verbal communication. Different designs can be named after cities, personalities, sayings, and such, and each pattern carries and communicates a different meaning.
The incredibility about Ankara prints and outfits is that you see a lot of variety and break from traditionality. ‘Normally’ men don’t wear colorful clothes because the norm dictates that bright is feminine while monotone is masculine. Therefore, that’s the rule I aspire to change. African wax prints are all wonderfully artistic and full of life, and they should be worn by both men and women. Hence, the birth of the Kleur Collection. Kleur means colors in Dutch and that defines the entire collection.
Social media has become a part of our globally connected world in multiple ways, and most recently the fashion industry is seeing a major shift in its inspiration for designs and trends.
Information on fashion is just a click away including Fashion weeks, trends, latest products, stories of models, continuous inclusions and exclusions of styles, and many more. Some followers are indirectly facilitating and promoting the product by commenting on Instagram as well as Facebook posts, liking them, and loving and sharing them just to show their affinities to the fashion world. There are waves of opportunities for fashion brands including established, new, and upcoming as they can influence and connect at the same time with instant reactions.
Furthermore, social media gives us a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the “brand” and helps to spread a message in a more relaxed and conversational way where consumers feel connected. Undoubtedly, it has become the hottest trend in fashion in today’s world and, I have every reason to believe in the power and impact of social media.
TERRY YEO (THE INSANE STUDIO)
This Label Is Unknown, is here to blur the lines set by conformist society. We created a label for all genders by having clean simple cutting on the garments, with couture style finishing.
Haute Couture made in minimalist workmanship.
Taken from a Japanese game Karuta, A Hundred Poems by a Hundred Poets. This collection is called “A Cold Winter’s Night”. The Poem is about a man during a cold winter night waiting for the bridge to be formed by the magpie to meet his beloved in heaven. But waiting all that time gets lonely and colder without her arrival.
This Label is Unknown is inspired by many things in life. We are always looking for new ideas for our detailing. We do not use zips, we are always looking for new ways to wear the outfit that can fit both men and women.
Social media plays a very important part in fashion today. Everything can be loaded up faster, making fashion ideas accessible to many around the globe.
THAILAND:
PIMSIRI NAKSWASDI (THE PARROT)
The Parrot, an apparel brand with the concept ‘All-day Fashion’ – perfect for work-to-party, bringing the charm and colorful characteristics of parrots to the unique style of clothing.
The moment when the birds spread their wings inspired our collection. We used pleat techniques to intimate the wing’s movement. Color and patterns of nature are mixed to create our own print in various designs to celebrate when the creature meets nature.
Social media is such an important part to speak to people about our brand. It shapes most of the brand perception in this era. Engagement via social media is borderless, which is a great opportunity to communicate the fashion language between each other.
PITNAPAT YOTINRATANACHAI
PITNAPAT is unique, luxurious, modern, unmatched, and outstanding. It is clothing for the new generation who likes fashion and luxury. One will feel like a superstar wearing PITNAPAT.
Personally, I love pop and rock music. I named my collection the Rock Star Collection 2021. It is a fun presentation of design inspired by rock stars and retro pop-rock music. A blend of rawness and luxury and elegance. Fun and street art mix.When fierce rockstar movies mix with street art colors. This collection is fun and unique for people to remember. This is PITNAPAT’s work and identity. I hope you all like my latest work because I have done so much and enjoyed it so much. It shows my personality which is both fun and serious.
Social media plays a very important role in today’s fashion because social media can help us expand our customer base to a wider audience. We can make collections for people all over the world to see through the internet or social media. To make people interested in fashion. Our followers around the world, using social media to drive fashion is a good thing because social media allows us to expand the work we create, directly through social media platforms. The COVID-19 pandemic has led to a growing awareness of content, fashion, and social media. I’ve been adjusting the format of my presentations to adapt. With the use of digital media to make it more visible and gain more customers.
In order to increase the following channels to focus on digital media presentations, I began to present my results through the system. I try to create my portfolio and invest in media because people can see their results on social media. In conclusion, I think social media is very important in today’s fashion industry.
VIETNAM: GRACIE VAN & NICKY VU (NUTSCLUB)
We are rethinking the way people conceive menswear, bringing a sense of intimacy and leisureliness to every piece in our product line.
Novel ideas being in harmony with tradition and respect creates a sophisticated style. Innovative collars, bodice pleats, seamless sides, and asymmetrical construction are infused with natural fabric materials and neutral color palettes.
As design is the most important element to us, inspiring stories and designers’ individuality are crucial to creating our brand and differentiating it from the crowd. We integrate our sense of aesthetics with the needs and wants of customers. In order to proudly promote apparel with class, quality, and uniqueness.
This is a wardrobe that every piece in it can be easily put on for a simple, happy escape in the midst of a modern city.
NUTS CLUB resort collection 2021 is inspired by the unbroken continuation of traditional Vietnamese culture.
Color and shape are gradually introduced from being dark to bright, strong to delicate, and extremely intertwined. Ideas originating from Vietnamese traditional costumes are clearly seen in each outfit. We want to bring to modern society a new feature of male Ao Dai that is being forgotten. Minimalistic, elegant, with a hidden strength that is both softness and toughness. This is really the outfit that represents the historical culture and characteristics of Eastern manhood. The lines are ruffled, and bonded to create a liberal and easy-to-move for the wearer. The collection is made entirely of premium materials, woven from selected natural fibers, to fully express the essence of the ancestral tradition.
With our modern mix and match, we believe that NUTSCLUB’s vision will bring men a stronger connection to ethnic traditions and world fashion trends.
As a fashion house, we often use social media as a promotional tool to communicate with our customers all across the world. This tool generally enables the fashion industry to connect with people and study trends and anticipate fashion behaviors. The development of social networking websites such as Facebook and Instagram has created a new generation of influencers and fashionistas. From fashion updates, shopping hauls to the live streaming of catwalk shows, social media is nowadays the most important runway that we can get.
PHAM DANG ANH THU (JOLIPOLI)
JoliPoli is defined: as lovely and luxurious in French. Our brand has been established for 10 years and JoliPoli is also one of the premium brands for Evening Gown and Wedding Dress. Although we are located in Vietnam, our customers are from all around the world. We gained the trust of our customers for our unique and subtle designs.
The collection “Kiss from the Cloud” was inspired by our magnificent sky and cloud. The dresses were tailored to make every bride feel like the most beautiful angel standing at the gate of Heaven.
Social Media plays an important role in helping the fashion industry to reach customers widely. It is also the foundation for developing connectivity in the fashion industry.
ESIN AKAN
SIN AKAN
1. Tell me a bit about your brand?
Esin Akan launched her eponymous London-based handbag brand in 2012 during her MBA at London Business School. Having worked for Burberry and Anya Hindmarch, Esin formed a wealth of knowledge within the luxury handbag industry. As a graduate of Accessories Design, Istituto di Moda Burgo in Milan and Central Saint Martins in London, Esin is passionate about making high-quality bags that are both practical and stylish. Akan describes her design ambition as “helping busy women look confident and stylish in every situation; from a client meeting to an invitation in the evening; from a busy day at work to a weekend break in Paris…” creating bags that remain elegant and timeless.
The brand specializes in convertible luxury leather handbags for urban women. The bags are designed to adapt to multiple occasions, from work to evening, weekdays to weekend, and help women look elegant and stylish at all times. All Esin Akan designs are handcrafted in Europe using the highest quality leathers and experienced craftsmen.
What’s the story behind this collection? What inspired it?
INTRODUCING THE
“TIMELESS JOY” COLLECTION
A MIX OF TIMELESS WARDROBE ESSENTIALS
MIXED WITH NAUTICAL DETAILS
INSPIRED BY THE SEA AND SUNSHINE…
WITH BRAND ETHOS “ONE BAG – MULTIPLE USES”
MADE WITH SUSTAINABLY SOURCED CALF LEATHER
FOR THE MODERN CONSCIOUS WOMEN
DESIGNED WITH LOVE AND PASSION BY
ESIN AKAN
What role do you think social media plays in fashion today?
Social media presence is important in creating brand awareness and getting your name out there to new audiences. Social media makes the world flatter.
GEOFFREY OWENS -ZOOONEK
Tell me a bit about your brand.
Zooonek is an urban chic brand that incorporates elements of nature, animals, and safari adventures. It’s a perfect mashup of elegance and streetwear, offering the wild in every woman something very edgy.
What’s the story behind this collection? What inspired it?
It’s inspired by Indiana Jones as he navigated the wilds of the world. My collection is the journey of finding a solution to a problem. Oftentimes, it seems that in the wild, two beasts cannot exist. But I know the clashing of any group can come together to create something beautiful. It’s similar to the division of our countries, and the political divide that exists. Indiana Jones Clashes with Safari is a collection that features Western feels and jungle atmospheres.
What role do you think social media plays in fashion today?
Social media largely influences this industry. There are so many channels that reach so many cities, states, and countries. Its role in fashion is to be the easiest, most beneficial form of connection and allows entities to expand globally. Exposure is always within my reach and at my fingertips.
CHAOTIC
Tell me a bit about your brand.
The brand was created in 2017 by Mirela, a mature fashionista, who realized it is never too late to follow your passion. “Life is too short, buy the dress”… or create it if that is what you dream of. With this in mind, after working in other creative fields such as television, Mirela gave life to her ideas, establishing her universe under the name of “Chaotic.” But the unicity of the brand was born later on, after deciding to include her daughter, Catinca, who is currently studying Fashion Marketing and Communication in the city of Barcelona. Following the union, “Chaotic” turned into something more than an exclusive womenswear brand. The mother-daughter bond and the diverse and sometimes contradictory ideas coming from two different generations gave meaning to every piece, creating the “one-of-a-kind chaos” Mirela was looking for since she started. Besides the cuts and details, which are capturing the eye, the story of the brand captures the heart of every nostalgic fashionista out there, who inherited a love for beauty and style by observing her mother as a young girl.
What’s the story behind this collection? What inspired it?
What gives you goosebumps? The smell of tobacco, a starry night, the fine sand, jazz notes? Moments are defined by a simple touch, smell, sound, or taste. Each piece has been associated with a sensorial experience through colors, textures, and cuts. Prepare your senses to be challenged: touch it, wear it, SENSE IT. The collection was inspired by very distinct characteristics of fabrics and elements which initially triggered the entire creative process. Velvet, the texture of prestige, dripping crystals, and fringes made us think of sand, stars, or jazz and that is how the SENSES collection was born, by giving further meaning to garments, even prior to their creation.
What role do you think social media plays in fashion today?
As an industry that is getting more and more digitized, in a world where progress has got to be defined by technology at the speed of lightning, fashion is highly connected to social media, moving towards a codependent relationship. Above everything, social media represents a communication channel, the 24/7 connected bridge between brands and the public, a space of
visibility, inspiration, dialogue, and a few barriers. And while it might only seem that it is easing brands’ audience reach, it is also building a highly competitive environment, in which it remains really challenging to stand out and maintain positions. However, social media gives fashion the important opportunity of building communities and keeping the industry alive even throughout critical times.
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