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MGC: The New Strategies Of The Emerging Italian Brand

New ideas, new collections, new graphics: these are the three pillars on which the company strategies for the growth of MGC are based, which is preparing an innovative collection accompanied by accessories: bags and glasses.

An increasing number of sales outlets and showrooms are hosting the collections, which have crossed the borders of Milan to arrive also in Desenzano sul Garda, and the official website and e-commerce will soon be activated.

Maria Giovanna Costa is proving that she has the makings of an entrepreneur: unlike many Italian fashion designers who own small businesses, the Sicilian stylist is really focusing on real branding strategies that are the beating heart of marketing activities and aim to create and spread the company identity.

The great limitation of small and medium-sized Italian companies is that they concentrate their resources on the production sector and on technologies aimed at optimizing company production instead of focusing on forms of communication that channel energy into spreading brand awareness. In short, they do not focus on making the brand recognizable in the marketplace and publicizing the set of corporate values that underpin the brand.

With a good branding strategy, the brand becomes an intangible and decisive element: the company promises the public a set of values and emotions while the customer has a certain expectation towards the brand owners.

Thanks to this corporate philosophy, the MGC brand is succeeding in carving out a niche in the market that will allow it to continue to grow, unlike those designers who define themselves as simply “creative” without understanding that to really be a brand owner means primarily being an entrepreneur.

With its originality, MGC breaks the mold in order to create branding strategies that break the canons of clichés and make the brand and its values truly unique and irreplaceable, thus giving it a corporate image that is sponsored through various forms of communication characterized by an internal coherence.

​Lord Gian Giacomo William Faillace

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