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Success For The International Fashion Expo


The first edition of the International Fashion Expo was held on Saturday 21 September at the Shopping Diva’s showroom via Montenapoleone 21, attended by various designers from both Italy and abroad; each with its own characteristics and originality exhibited wonderful spring-summer 2020 collections.

Excellent also the presence among buyers, journalists, and very present the television mass media including the Indonesian Metro TV, a media partner of the event.

Satisfactory also the economic exchanges that took place between the designers and buyers present.

The performance of the various participating fashion designers was excellent: the Sicilian Maria Giovanna Costa proposed a ready-to-wear collection inspired by the beauty, the colors of her land, its cultural elements and expresses the recovery and historical memory of the Florio family inspired in particular by Donna Franca Florio, an example of elegance and class in Sicily and Sicily in the world; Pasqua Pistillo, from Barletta, Apulia, wanted to propose an elegantly modern line, redesigning the Charleston styles of the 1920s; Ludovica Mazzoni, from Bologna, on the other hand, amazed visitors with a young, fresh collection, starting with warm, soft colors and completing it with an overwhelming exploit of shock patterns; large flounces and accessories combined with faux leather vests.

Inspired by a woman who loves to be elegant at all times of day, lively and confident is the collection of LeonidèMon: the designer from Cesena has amazed with his color palette and the originality of his creations.

Afterward, the designers Mariagrazia Piro, Tiziana Grimaldi, and Marina D’Antone told with lively colors the beauties of their land, while Paola Zannoni presented together with Yvonne Paiano haute couture dresses and silks designed drawing inspiration from the works of art painted on canvas from the first; from France, she presented her collection the brand Agnes Wuyam, which amazed the public with her idea of woman of great elegance and femininity through intriguing transparencies.

As for the world of accessories, quality, and elegance were the protagonists: the Treviso-based brand Dyanthus presented a collection of very fine, sober, elegant bags, aimed at a high target audience.

ZantaAdeyde, a Kenyan brand, presented a collection of golden jewels that illuminated the event and was much appreciated by various professionals. Beautiful also the bags, are of excellent shape, the designer washable to masterfully combine the strong characters of Africa with European tastes.

Finally, the Indonesian brand Button Scarves joined South-East Asia with Europe and presented edits to ready-to-wear lines with typically oriental lines and floral-based fabrics.

Organized by WiCom, a press office management agency, public relations and production of events for companies, the first edition of the International Fashion Expo was marked by great public success and the presence of numerous designers from three continents and attendance has readily been confirmed for the February Fashion Week during which some designers who have already participated in the first edition will be present.


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