For Immediate Release
“ For this capsule collection, the inspiration comes from glass marbles. With their diverse origins and designs, making them a fascinating and beloved part of human culture. Glass marbles come in a variety of colours and patterns, the smooth, shiny surface of a glass marble is translated into chiffon textures or shiny accessories styled with the designs. The swirling patterns of glass marbles reminds me of the interesting prints on this collection’s printed chiffon fabric. A dress with a print that looks like a collection of glass marbles could be a fun and playful addition to a wardrobe. The contrast between the transparent glass and the solid colours of the marbles inspire the layering of the dresses. A tunic top or dress with a sheer panel or overlay is like a nod to the transparency of glass, while the solid coloured inner piece is incorporated to the finishing of the design. Some glass marbles have an iridescent sheen, reflecting different colours as they catch the light. This inspired me to design a classic halter neck dress with a unique and eye-catching spiral print that attracts the light and reflects a range of colours” says Hayden Ng.
“Some glass marbles feature a gradient of colours, from light to dark. This inspired me to design a dress with a similar gradient effect, using a layer of pleated sheer chiffon in different shades” says Hayden. Hayden Ng worked with an amazing international creative team including top Singaporean videographer and photographer Herbert Julian, Vietnam’s highly sought after celebrity TV anchor and model Phoebe Thu Dinh and the talented Singaporean Hair and Makeup artist, Cindy Chong, during the photoshoot for the Spiral collection. This was a very unique photoshoot location set in a luxurious well interior design styled residential home that has been featured in many media publications in Singapore.
“The model for this campaign shoot is Phoebe Thu Dinh. Phoebe hails from Ho Chi Minh, Vietnam and was the 1st runner up in Miss Movie Star Vietnam 2015. She has moved her way up to become one of Vietnam’s top Master of Ceremonies, TV Anchor, Actress, International Model, and Influencer. With her diverse talent skills and a passion for travelling, Phoebe has travelled the world and shares the experience, the diversity of beautiful features of different countries with many of her fans. We will definitely be seeing more of her in the near future” adds Hayden Ng.
Hayden Ng is a highly regarded fashion designer from Singapore, with his experience in the fashion industry stretching for more than 40 years. The premier founder of ASEAN Fashion Designers Showcase, he is known for his beautiful fashion collections and has showcased his collections globally on runways.
Photography and videography credit : Herbert Julian
Neva Weber of Dressed AU PR, International PR & Media Director for AFDS & AIFW